首页>課程>[CHES5107] Selected Themes on Chinese Business>

There is tremendous interest in starting a business in China, based on evidence from the Global Entrepreneurship Monitor (GEM) which tracks entrepreneurship in 112 countries. Many students see entrepreneurship as an attractive career path. However, motivation must be coupled with a solid business idea, good financial management, and effective execution to maximize chances for success.

The aim of this course is to offer a broad coverage of five selected themes on Chinese business including entrepreneurship, strategy, marketing, corporate operations and investment management.

Students will learn management of Chinese business through a case study method. Finally, an emphasis is placed on encouraging students to review their interest in becoming an entrepreneur or venture capitalist and evaluate their interest to pursue a career in relevant fields. 

Introduction to challenges of Chinese business environment    

The Entrepreneurial Process facilitates career management 

The Barringer/Ireland business model acts as safety nest in a challenging industry 

The Business Plan and presentation establish a community of true believers and early evangelists 

The Strategic Management Process acts as illumination devices in a competitive market

Building strategies and a new-venture team to develop the firm’s legend 

Revision and Mid-term examination 

Executing a strategy into results through strategic control 

The Marketing Process creates customer relationships and value for a new venture

The Marketing Research Approach manages growth, marketing channels and supply chains 

Identifying common strategies firms use to grow and the process of marketing “Yourself”

Corporate management practices gain a competitive advantage on Chinese firms’ performance 

Investment management practices generate a stable, and regular income